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Search Engine Optimization
SEO Tips PDF Print E-mail

 

Some basic search engine optimization tips.

To keep your business high in the rankings we offer some general search engine optimization tips that can be implemented to help this process along.

 

  • rank higher in the search enginesInclude keywords and business descriptions in the page content of your web pages. This helps the search engines to understand what your web site is all about and index accordingly.
  • Look for key words people actually search for.
  • Make sure your keywords appear not only appear in the body text of your site but also in the page title and headings.
  • Only have 10 keywords and 3 key phrases as your core keywords and make sure they target your users. Your 3 key phrases must use the keywords specified.
  • All image must have "alt tags". Name your image file with descriptive words related to the photo/image.

Optimizing Your Website

Optimization is the process used to bring your website to the attention of search engines. There are many different opinions on how this can and should be done. And strategies differ, depending on the size of your business, your product or service, and your budget. Yes, it's more than just submitting your website to Google.

As a small business web designer, I have many clients who are just starting their business and are on a limited or non-profit budget. So I believe it is always best to begin with the basics: a simple, logical navigation system that carries through your entire website; proper use of keywords and links within the body of your website; submitting your new website to free on-line industry directories where you may link to your website; and of course, submission to search engines. These are all things your web designer should be able to help with. Keep in mind that these are the basics. There are many search engine optimization (SEO) strategies available, like article submissions, back links, and pay per click campaigns. If you feel you are in a market that may benefit from some of these other strategies, you should seek further advice from your web designer or a reputable SEO professional.

No matter what your SEO strategy is, the hardest, but most important part is PATIENCE! It takes time for even the smallest changes to be picked up by the search engines. They crawl millions of sites each day, indexing the information and ranking them by relevance. The art of search engine optimization is extremely time consuming, so keep this in mind whether you do it yourself, or ask for the help of a professional.
 

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RCS Website Design Central Coast

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